Over the past year, Matt Cutts (head of Google’s Webspam team) has been fielding questions about guest blogging and whether or not it hurts or helps with SEO. Well, it’s January 2014 and yesterday Matt Cutts made it very clear (on his blog) that if you’re guest blogging to gain links stop.
Guest blogging is one of the essential parts of a link building strategy. It helps us obtain high quality relevant links to our website which can help increase PR (page rank), link popularity and boost website traffic. Guest blogging has also been an alternative to article marketing. Since article directories were severely hit by Google’s Panda algorithm, article marketing is no longer recommended. However, when it comes to link value, article marketing could still give you some traffic once in a while.