As a marketing strategist with a digital focus, I’ve spent a lot of time analyzing, tweaking, testing, and generally thinking about landing pages. The topic of conversion optimization is one that’s been widely written about and discussed. And yet, I continue to see landing pages from businesses that are falling short in critical—and familiar—ways.
Continue reading “Less Obvious Landing Page Conversion Killers”
Pay-Per-Click advertising (PPC) can be a very effective marketing tool when used skillfully and wisely. Recently, I posted a series of three articles explaining how you can run PPC ads on a budget, target your ads using keyword phrases based on buyer-intent and creating a landing-page or micro-site for a targeted Pay-Per-Click ad. This article is a quick recap for anyone who still may have reservations about trying PPC advertising as a marketing channel for your eCommerce website. The trick is to have a plan. No one wants to waste a dime on ineffective ads that reach the wrong people. (That statement is as true for traditional advertising as it is for online advertising.)
Continue reading “4 Tips to Creating Successful Google AdWord Pay Per Click PPC Ads”