Link Building – Keep Up With The Web

SEO Resources Bloggers Can Use #FridayFinds

SEO (search engine optimization) is one of the most talked about topics that bloggers hear about. Whether we want to understand it or not, bloggers need to be aware of the basics of SEO. If we choose to ignore it, we’ll either miss the opportunity to get free organic search traffic or (even worse) risk being de-indexed by Google completely.

Today, in this episode of my #FridayFinds series, let’s take a look at some of the basics of SEO. My first find is chock full of SEO tips for publishing on LinkedIn and my second find recaps a roundup of eleven articles from bloggers including Dr. Peter J. Meyers (MOZ.com), Christopher Ratcliff (eConsultancy.com), David Shiffman (SEMRush.com), Garrett Moon (CoSchedule.com), Danny Sullivan (SearchEngineLand.com), Jayson DeMers (AudienceBloom.com) and Rizvan Ullah (Ranktactics.com).

You’ll also find some videos from Matt Cutts and John Mueller. Some of these posts are older but (I believe) they’re evergreen.

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Did You Know Google Panda 4.1 Rewards Quality Content? #FridayFinds

Have you been keeping up with the latest Google algorithm changes? Do you know what Panda 4.1 is intended to do? Are you concerned that you could potentially lose significant organic search traffic or are you confident that the recent changes in SEO will reward you for quality content? This week, in my #FridayFinds series, we’re going to take an in-depth look at some of the latest news surrounding Google.

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How Safe Are Your Backlinks? #FridayFinds

For years, link building has been a cornerstone of SEO. Webmasters have used links in blogrolls, anchor text, forum signatures, user profiles and comments (just to name a few). Linking strategies have ranged from building links naturally to buying links. While links to readers’ websites are tagged no-follow by default in WordPress, bloggers who use the CommentLuv plugin have the option of easily enabling the do-follow attribute on links left with comments. With all the attention that Google has been giving to “unnatural” links recently, what should we do? Should we contact webmasters and ask them to remove links to our site? Should we make all of the CommentLuv links on our site no-follow? Let’s take a look at this topic in this week’s #FridayFinds.

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Did Matt Cutts say that Guest Blogging for Links is Dead?

Over the past year, Matt Cutts (head of Google’s Webspam team) has been fielding questions about guest blogging and whether or not it hurts or helps with SEO. Well, it’s January 2014 and yesterday Matt Cutts made it very clear (on his blog) that if you’re guest blogging to gain links stop.

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3 Things to Avoid When Guest Blogging

Guest blogging is one of the essential parts of a link building strategy. It helps us obtain high quality relevant links to our website which can help increase PR (page rank), link popularity and boost website traffic. Guest blogging has also been an alternative to article marketing. Since article directories were severely hit by Google’s Panda algorithm, article marketing is no longer recommended. However, when it comes to link value, article marketing could still give you some traffic once in a while.

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