marketing strategy – Keep Up With The Web

People Will Buy From You When They Understand What Business You’re Really In!

Are you confused and wondering why people aren’t buying more from you?

After all, you have a great product or service that everyone needs or wants! But for some reason they are not coming to your website to buy from you or to contact you for a call or meeting.

When you follow-up with people do you get pleasantries and are asked to email or call them and when you do all you get is silence on a routine basis?

The cause may be revealing and the solution easier than you may think.

I don’t know about you, but whenever I meet someone for the first time at a networking event, in the line at the store or even on the airplane I’m often asked; “What do you do?”

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Self-Serve: How the Mobile Age is Impacting Customer Service

Prior to the days of the Internet, businesses were very limited by the number of options they had for communicating with their customers, making it difficult to build brand loyalty on a broad scale. But thanks to the ever-evolving technology, the ways in which businesses are able to connect with the customers has changed and improved drastically. Today, in the digital age, small and large companies alike are leveraging mobile technology and social media together, interacting with their most loyal customers in ways that are convenient for both parties involved.

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The New Wave – Learn the Latest Inbound Marketing Trends

Ever since Seth Godin turned the marketing world on its head with the concept of ‘permission marketing’, the idea of attracting customer’s attention by developing a strong relationship and offering genuine value has gained momentum to the point where it now makes up the foundation of a web business’s marketing strategy. The great thing about using inbound marketing as your primary marketing strategy is that it’s win-win – your customers win by receiving quality information, added value and entertainment, while your business wins by keeping costs down, building up a reputation organically and continually expanding the amount of magnetic content on your site. Of course, although you can keep costs down, you have to put in twice as much effort to make sure that your communication really stands out from the pack, and that’s why today we’ll be looking at some of the new techniques and trends inbound marketing has to offer, to keep your strategy fresh and your audience engaged!

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The 2012 Reader’s Choice Award for Best Marketing Strategy Blog

The 2012 Marketing Sherpa Reader’s Choice Awards were announced last week. Blog readers were asked to nominate their favorite blogs in thirteen different categories. After a list of the most-nominated blogs was compiled, the Marketing Sherpa audience voted. I am pleased to announce that the winner of the “Best Marketing Strategy Blog” category is Susan Oakes from M4BMarketing.com. Many of you may already know Susan. She’s a regular reader and often adds to the conversation here in the comments. Susan graciously agreed to an interview which I share here:

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Do You Have to Be Starbucks to Need a Logo?

As a small business owner, and user of social media, you’ve come across articles where a major corporation is unveiling their new logo to the world. They do it in hopes to gather interest and excitement. One great example of a successful launch was last year’s Starbucks rebranding. I wouldn’t even really call it a rebranding as much as a facelift.

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3 Ways to Build Awareness and Get Ideas for Your Website Blog

Knowing who your customer is and how your product or service meets their needs is absolutely critical to being successful in any business. (There’s really no way to get around this.) You need a focused marketing strategy and you cannot do this unless you know who your niche target customer is. Blogging is a great way to drive traffic to your website and to engage your current and potential customers. So, how do you find new topics to write about that will make your readers come back for more?

Tag: marketing strategy