When I posed the question “Do You Want to Consolidate Multiple Websites?”, I didn’t expect such clear lines to be drawn between people who strongly believe in maintaining separate niche sites and those who themselves are dealing with whether or not to combine WordPress blogs into one main site. While everyone wasn’t in total agreement, most everyone agreed that there can be situations where consolidation is the best route to go.
Was my post controversial? Yes. Not everyone agreed with our strategy. Some readers felt that clearly defined niche sites are the route to go. Other readers were considering the same strategy. The thing is that there isn’t a one-size-fits-all strategy for deciding if you need one website or multiple sites. This week, let’s take a closer look at the thought process behind the decision to merging multiple blogs into a new cohesive brand.
Continue reading “Case Study: Consolidating Multiple Websites Into One”