I taught a class over the weekend called “Marketing Websites & Blogs on a Shoestring”. (Yes, I’m aware that a blog is a website but not everyone is clear on that. So, to reach the most people and also include both keywords, I chose to call it that.) In class, I covered several topics including showing up in the free organic searches as well as a quick overview of PPC (Pay-Per-Click) advertising with Google AdWords and a very brief overview of using Google Analytics to track what is working for you and what isn’t.
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