You need a finger on the pulse of what’s being said about you. Today, that goes deeper than setting Google Alerts for your company. Between Facebook, Twitter, Google Alerts and Analytics, you can accumulate a lot of data very quickly. Since Facebook’s addition of hashtags to their engine, search has become a valid method of seeing what is publicly said about you. Business pages also come with insights that help show you the demographics of who is reading your material and opportunities for you to grow that readership. All of these changes or tools give you a space to glance at your efforts and process your work. If you spend too much time chasing down your data, you end up in a constant state of scrutiny, unable to actually launch a new campaign.