We’ve all seen them . . . those little RSS icons (sometimes with text prompting you to subscribe). You may already have an RSS feed set up. You probably have subscribers and routinely submit your feed to directories. Using RSS feeds may already play be part of your link building efforts or (if you’re relatively new to blogging), you may be a little perplexed by the whole thing. Subscribing to an RSS feed can be pretty intimidating. So what the heck is this RSS stuff all about anyways?