We’re less than a week away from Google’s April 21st date to have our sites mobile-friendly. Hopefully, by now, your site already passes Google’s test, you’re implementing a plan to meet the deadline, or you have come to the conclusion that you’ll be okay if your website is not returned in the SERPs (search engine result pages) that are performed from mobile devices. The decision is individual. What we don’t want to do is make rash decisions that could derail our overall business strategy. We need to take a common sense approach to this and not fall prey to the #Mobilegeddon hysteria.
Chances are, you’ve already heard that Google has announced a new algorithm update that will include “mobile friendliness” as a ranking factor. The expected “date” for this algorithm will be April 21, 2015. So what does that mean to you and me? Is the solution to use a responsive WordPress theme? Will a WordPress plugin meet your needs? If you don’t make your site friendly for mobile devices, will this Google algorithm update affect how your site ranks in the SERPs (Search Engine Result pages) for desktop computers as well?
Wouldn’t it be nice if we could just write content for our blogs and websites and not worry about SEO? Is SEO even important in 2015? What if you don’t do anything special about optimizing your content for the search engines? What if you just write?
Sure, your content may or may not show up in the SERPs (Search Engine Result Pages) but if you totally ignore meta-tags, descriptions and alternate text tags, would it matter?
If you don’t pay attention to backlinks (both to and from your site) are you putting yourself at risk of a Google penalty or a manual webspam action or being totally de-indexed by Google? Let’s take a step back today and look at the overall picture of SEO through a #FridayFinds round-up of some great articles that I found for you.
Love it or hate it, organic search traffic is a very effective method of driving free traffic to your website. People search the Internet when they’re researching and buying. It’s a fact. So, what can you do to optimize your website to be search engine friendly while still writing quality content that your visitors will want to read? Last week, in my #FridayFinds series, I focused on new SEO tactics that you can use to help website visitors find your blog in Google’s SERPs (search engine results pages). One of the resources that I cited suggested that we limit the length of our post titles to 55 characters. In this week’s finds, you’ll learn SEO tips and tools to either get you started with SEO or help take you to the next level.
Do you know how to exploit the landing pages search function of Google’s keyword planner tool? Did you know that using underscores in the URLs of your website pages (for example blog posts) could potentially be costing you search traffic? Interested in learning ways to drive traffic to your website that don’t involve SEO (Search Engine Optimization)? Find the answers to these three questions in this week’s #FridayFinds.
In part 1 of this article, I covered paid search and comparison shopping engines. Now that we’ve conquered the pay-per-click universe, let’s move on to the owned or earned forms of marketing an eCommerce site: SEO and social media!
Search Engine Optimization (SEO) can seem complicated and it can be overwhelming. If you don’t have the resources to hire a technical SEO specialist, do you have any chance of your website being returned in the organic search results? Should you even try to optimize your site for SEO or should you rely on providing quality content and promoting your website through social media?
If you follow SEO, you know that it’s a constantly evolving discipline. One of the latest trends in SEO is social media and it is becoming a larger and larger influence on your search engine results. To properly cover how SEO is being influenced by social media, we have to break it up into two parts: Direct and indirect influences. A direct influence would be something that Google actively uses to rank your site or effects how your site is displayed in search engine rankings. An indirect influence would be something that benefits your site, but not directly through Google’s algorithms. Let’s take a look at how to use social to benefit your SEO.
Whether you own a non-profit organization, e-commerce business, or simply an informational blog, search engine optimization (SEO) will play a vital role in the success of your website. There are several elements involved in SEO, but one key element many people need help with is backlinking. The Ultimate Guide to Generating Backlinks, Part 1 explains the different options for backlinking, how to search for blogs that allow guest posts, and determining what sites are worthwhile based on Google PageRank.
Recently, I published a guest post “What Google Authorship Means for SEO” that generated a lot of discussion. Many readers asked how to set up Google Authorship on their own WordPress blog. Some readers weren’t sure if there were benefits to it. Others questioned how to add the rel=author tag to their content. There was a healthy conversation in the comment section and I promised to write a follow-up post to help answer some of the questions. Continue reading “How To Set up Google Authorship & the Rel=Author Tag”