After you’ve written that amazing content and before you press that “publish” button, every blogger should take a quick assessment of their post and be certain that it’s ready to go. What do I mean by ready to go? I’m referring to tweaking your article for the search engines (things like filling out meta tag data and making sure that any special characters like apostrophes and question marks don’t appear in the URL). I’m also talking about not uploading images that are worthy of printing and framing but instead have been formatted to display efficiently on a computer monitor. Continue reading “Tips for Bloggers | Before You Press that Publish Button”
I’m starting out 2013 with a recap post featuring the top six how-to articles that I wrote in 2012 that should help you incorporate SEO and social media into your WordPress blog. Many of you have told me that you have found my how-to posts to be of value. So, you’ll continue to see this type of post pop up on my blog throughout the next year. I also promise to continue sharing things that I learn along the way and I’ll often tie them into how they fit into my strategies. Bottom line, if you have any hopes of either making money by blogging or driving traffic to a website via your blog, you need to treat it as a business. Hopefully, together, we can share ideas and experiences that will help all of us find success in 2013. Continue reading “Top 6 SEO and Social Media How-To Posts of 2012”
In The Ultimate Guide to Generating Backlinks, Part 1, we discussed the different options you have when planning a backlinking strategy and I showed you how to find and evaluate websites where you can submit guest blog posts. However, that is only half of the equation. The other half lies in writing valuable content and appropriate anchor text.
Whether you own a non-profit organization, e-commerce business, or simply an informational blog, search engine optimization (SEO) will play a vital role in the success of your website. There are several elements involved in SEO, but one key element many people need help with is backlinking. The Ultimate Guide to Generating Backlinks, Part 1 explains the different options for backlinking, how to search for blogs that allow guest posts, and determining what sites are worthwhile based on Google PageRank.
Recently, I published a guest post “What Google Authorship Means for SEO” that generated a lot of discussion. Many readers asked how to set up Google Authorship on their own WordPress blog. Some readers weren’t sure if there were benefits to it. Others questioned how to add the rel=author tag to their content. There was a healthy conversation in the comment section and I promised to write a follow-up post to help answer some of the questions. Continue reading “How To Set up Google Authorship & the Rel=Author Tag”
Much is written about SEO (search engine optimization) and there are many firms that specialize in optimizing websites. There are also some simple steps that you can incorporate into your own website or WordPress blog with very little effort. Steve Hippel may have summed it up best in a guest post that he wrote for my blog: SEO Should Be A Habit Not A Headache. Since I’m often asked what can be done to get your website to rank higher in the search engine results, I’ve put together this short list of articles (from my blog) to help you get started. As always, feel free to interact in the comment section and share your best tips and suggestions too.
Meta tags are used to embed data into your website page. Examples of this are titles, descriptions, alternate text and keywords. There’s always a healthy debate going on among SEO (search engine optimization) specialists on how important meta tags are to your search rankings (in search engines such as Google, Bing and Yahoo). Bottom line, the general consensus is that meta tag data helps both the search engines and users to determine what your site is about. So, what happens to this data if you change your WordPress theme?
Staying on top of SEO techniques and methods means you have to pay close attention to Google. The new Google Authorship markup is the new kid in town when it comes to on-site optimization. Google Authorship connects all of the articles you have published on the internet which gives you clout as an author but it does more than that.
This is a guest post by Stuart McHenry.
Staying on top of SEO techniques and methods means you have to pay close attention to Google. The new Google Authorship markup is the new kid in town when it comes to on-site optimization. Google Authorship connects all of the articles you have published on the internet which gives you clout as an author but it does more than that. Continue reading “What Google Authorship Means for SEO”
The term “SEO” may sound foreign to many startup merchants, but understanding what it is and how it works can make your e-commerce business boom. Short for search engine optimization, SEO helps your website rank higher in search engine results, get more visitors, and ultimately boost your revenue.
Lately, I’ve noticed that a lot of people are referring to themselves as “marketers”. This term is showing up all the time in tweets, blog posts, comments and in social media profiles. Whereas I used to read a lot about “marketing”, the trend these days seems to be to use the term marketers. Have you noticed it? Have you wondered what the buzz is all about?