This week’s “Friday Finds” highlights Matt Cutts’ recent announcement that Google will soon be releasing Penguin 2.0. In his video, Matt talks about Google looking closer at advertorials that violate Google’s quality guidelines. He also talks about new algorithm changes that attempt to detect links to “authority” sites and rank them higher in the SERPs. Another article that you may find interesting addresses speculation (among some SEO experts) that Google+ may come into play when it comes to detecting authority.
The interaction between webmasters and visitors or readers in a website is often used as a gauge for the quality of a website and its writers or content contributors. The most telling indication of interactivity is the number of comments a website gets for its articles.