Tag: social media strategy

Facebook Business Pages, WordPress Widgets #FridayFinds

Have Facebook’s algorithm changes affected how many of your followers actually see your posts on your FB business page? If you’re not willing to pay Facebook to promote your posts, what’s your alternative strategy? (I’m spending more time on Google+.) In this week’s #FridayFinds, I share links to two articles that should get you thinking about Facebook business pages. As a bonus, I’ve also found a great article on how to insert widgets into your WordPress posts and pages to incorporate dynamic content (such as your Flickr and Instagram images).

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Author Sherryl PerryPosted on January 3, 2014February 28, 2014Categories Friday Finds, Social Media StrategyTags #FridayFinds, Facebook business pages, social media strategy, WordPress plugin35 Comments on Facebook Business Pages, WordPress Widgets #FridayFinds

Building Your Personal Brand Online

Last week, I published the guest post Managing the Reputation of Your Business by Kevin Anderson. One of Kevin’s recommendation is to brand yourself in addition to branding your business. Some of his suggestions are guest blogging and participating on social media sites. I agree that participating on social media sites and commenting on blogs can be a critical part of your brand/reputation. How can we mix personal and business? Is it possible to mix the two? Do you have a strategy for sharing personal information online?

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Author Sherryl PerryPosted on November 4, 2013November 3, 2013Categories brandingTags branding, Google, networking, social media strategy27 Comments on Building Your Personal Brand Online

Google Hummingbird, Social Media Strategies, Facebook Contests #FridayFinds

Were you impacted by Google Hummingbird (the most recent algorithm changes)? What exactly is Hummingbird and how do you know for sure if any of Google’s SEO updates affected you? Check out this week’s #FridayFinds for a short synopsis and links to more in-depth articles that can help you better understand the most recent Google updates. Also, read a fun Halloween inspired article on what not to do on social media and check out 30 ideas for running contests on Facebook.

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Author Sherryl PerryPosted on October 4, 2013January 3, 2014Categories Friday Finds, SEOTags algorithm updates, Facebook contests, Google Hummingbird, SEO, social media strategy33 Comments on Google Hummingbird, Social Media Strategies, Facebook Contests #FridayFinds

Blog Post Tips, Facebook, PicMonkey and Google Fonts #FridayFinds

Are you looking to use social media more strategically? Do you know what your Facebook page looks like to other people or how to create a new graphic for your FB cover image? Want to use a more creative font for your WordPress website than the basic ones that are included in a standard WP installation? Find out more about these topics in this week’s #FridayFinds.

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Author Sherryl PerryPosted on September 20, 2013January 3, 2014Categories Friday Finds, Social Media StrategyTags facebook, Google fonts, social media strategy, WordPress plugin23 Comments on Blog Post Tips, Facebook, PicMonkey and Google Fonts #FridayFinds

Google Plus, Blocking Facebook Ads and Twitter Basics #FridayFinds

Is Google+ part of your social media strategy? Should it be? How are you dealing with Facebook ads? Have you reached the point where you want to install an ad blocker? This week in my #FridayFinds post, I share articles that address these issues and my final share is a link to a beginner’s guide for using Twitter.

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Author Sherryl PerryPosted on August 23, 2013January 3, 2014Categories Friday Finds, Social Media StrategyTags #FridayFinds, facebook, Google Plus, social media strategy, twitter29 Comments on Google Plus, Blocking Facebook Ads and Twitter Basics #FridayFinds

Is Triberr a Part of Your Social Media Strategy?

Whether you’re a new blogger trying to drive that first initial traffic to your website or a seasoned blogger trying to grow your current readership and/or launch a new site, Triberr may be one of the social networking sites that you should consider joining.

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Author Sherryl PerryPosted on May 29, 2013Categories Social Media StrategyTags blogging community, Dino Dogan, social media strategy, tribe marketing, Triberr47 Comments on Is Triberr a Part of Your Social Media Strategy?

How Many Social Networking Sites Should You Join?

How many social networking sites are there? Does anyone really know? How in the world are we supposed to know which ones to join? Sure, we should probably join the major ones that pop into most everyone’s mind (Facebook, LinkedIn, Pinterest and Twitter just to name a few) but what about sites like Biz Sugar, Blog Engage and Triberr? Aren’t those important social networking sites too? How do you determine which sites fit best into your social media strategy?

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Author Sherryl PerryPosted on May 1, 2013April 30, 2013Categories Social Media StrategyTags KnowEm.com, social media strategy, Social Networking, social proof55 Comments on How Many Social Networking Sites Should You Join?

Does Your Social Media Strategy include Twitter Direct Messages?

In my Time to Tweak Your Twitter Strategy article, I asked what strategy people were following for thanking people when they tweeted or re-tweeted your blog posts. I had read a couple of articles where bloggers had touted the value of not thanking them. Instead of thanking them, the suggestion was to re-tweet something of theirs. There was a lively discussion in the comment section but what surprised me the most was the number of people who send direct messages on Twitter. So, my question to you is, how do you feel about Twitter direct messages?

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Author Sherryl PerryPosted on March 20, 2013March 20, 2013Categories Social Media StrategyTags direct messages, social media strategy, twitter50 Comments on Does Your Social Media Strategy include Twitter Direct Messages?

Time to Tweak Your Twitter Strategy

Hopefully, if you’re reading this post, you have some sort of strategy for participating on social media sites. You need a plan so that you don’t end up like Chris Brogan who found himself following 131,000 people on Twitter. (In 2011, Chris unfollowed everyone and started anew.) My premise has always been to approach social media as an extension of networking face-to-face. It’s still real life, only online. I keep an eye on who I’m following and who I’m re-tweeting for. I also try to thank everyone for sharing my posts and retweeting my tweets. Recently though, I’ve been reading blog posts from bloggers who think thanking everyone may not be the best use of our time.

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Author Sherryl PerryPosted on January 10, 2013February 1, 2013Categories Social Media StrategyTags social media strategy, Triberr, twitter84 Comments on Time to Tweak Your Twitter Strategy

Does Twitter Drive Traffic to Your Website Blog?

Last month, I decided to drastically reduce the amount of time that I spend on Twitter by: not strategically looking for content to share and cutting down on the number of RTs (re-tweets) for my followers.

Instead, I subscribed to more Twitter feeds in my dlvr.it account. That way, I was adding more automatic tweets while spending less time monitoring my Twitter stream and RT’ing. Well, the month is up and here are the results from my Google Analytics.

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Author Sherryl PerryPosted on May 11, 2012March 17, 2013Categories Social Media StrategyTags BizSugar, Google Analytics, referral traffic, social media strategy, Twitter strategy95 Comments on Does Twitter Drive Traffic to Your Website Blog?

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