There’s an African proverb that says “It takes a village to raise a child”. What does it take for an entrepreneur or small business owner to successfully raise an idea into a profitable business? In a previous post, “How Do Entrepreneurs and Sole Proprietors Juggle All Those Balls?”, I wrote about dealing with all of the different aspects of a business including technology, marketing, sales and finance – on top of your core business. Ideally, you have a budget and can hire professionals. But what if you’re an “accidental entrepreneur” (Thanks to Jeannette Paladino for coining that term.) and you find yourself suddenly out of work . . . or maybe you’re looking for a way to earn extra income but you don’t have money to invest? What if you’re just testing the waters to see if there’s an interest in a product that you make or you want to see if you can make money through affiliate programs or Google AdSense advertising? How can you find people who are willing to help you when you can’t afford to pay them? Continue reading “How Can Entrepreneurs and Sole Proprietors Help Each Other?”
Ok… you’ve “opened the virtual doors” to your business/blog by telling your friends, family and anyone else who would listen. So what now? (Maybe you’re seeing flashbacks of Kevin Costner in “Field of Dreams”… “if you build it, he will come”.) As reality sets in, and you’re not seeing an increase in the number of visitors (or commenters) or more importantly you’re not seeing the results that you’re looking for (sales, email addresses, attention…), you may start asking yourself what next? Well, there are lots of things you can do like using the Google Webmaster tools, submitting your URL to directories, commenting on blogs and optimizing for search engines but…
Let’s just get back to the basics here… Continue reading “3 Tips for Building Awareness & Getting Your Website on Track”
Anyone who has tried to build a business knows how important it is to build awareness. If your customers don’t know you’re out there, how are they ever going to buy from you? So, how do you build awareness? Advertising is one way but you can also network. If you’re a business with a local customer base, you may already belong to a Chamber of Commerce or a networking group like BNI (Business Network International). So, what’s the equivalent of a Chamber of Commerce or BNI on the Internet?