Once upon a time, all that a business had to do was to produce. Customers were called “consumers” then. Today, that term just won’t apply. No one consumes anything. Before customers patronize, they wield a huge list of expectations that businesses have to match up to.
How many social networking sites are there? Does anyone really know? How in the world are we supposed to know which ones to join? Sure, we should probably join the major ones that pop into most everyone’s mind (Facebook, LinkedIn, Pinterest and Twitter just to name a few) but what about sites like Biz Sugar, Blog Engage and Triberr? Aren’t those important social networking sites too? How do you determine which sites fit best into your social media strategy?
As a marketing strategist with a digital focus, I’ve spent a lot of time analyzing, tweaking, testing, and generally thinking about landing pages. The topic of conversion optimization is one that’s been widely written about and discussed. And yet, I continue to see landing pages from businesses that are falling short in critical—and familiar—ways.
Social media plugins can be effective marketing tools to demonstrate approval. This sort of “social proof” can help influence customers.
There’s a lot of talk lately about social proof (or social influence). According to Wikipedia, social proof is “a psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation…”. Many influential bloggers prominently display numbers such as their Alexa rank, their Klout score, the number of followers they have on Twitter and how many Facebook fans they have (and much more).