Have you ever received an email from a business and noticed that it came from a personal email account? You know the ones that I’m talking about. Maybe it’s your local handyman or your nail salon. You’re expecting to see their business name but if they’re using a Gmail or an AOL account, what are they branding? Themselves? Google? AOL? Recently, I received an email from a new restaurant. I had subscribed to a newsletter that they had posted on their website – which means they have a website. So why was their email from an AOL account?
When you send emails for your business, do you use an email address that includes your domain name? If not, you’re missing a branding opportunity.