Whether you’re starting a new business or growing an existing one, you need to know who is going to buy your “stuff”. (Stuff can be a product or a service. It can be something uniquely yours or something you’re selling for someone else.) Who will buy it? Who is your target customer?
As you identify who your target customer is, think about how they will benefit from what you’re selling. Is your customer a consumer or a business? (If you think it’s both, you may want to concentrate on one or the other and then branch out later because they’re 2 different customers and you’ll need different strategies to reach them.) Bottom-line… it’s critical to your success to understand who your customers are and why they would want to buy from you (and not one of the thousands of other businesses on the web).