Those of us who are serious about our businesses have some sorts of plans. Whether it’s a formal business plan or notes written on a cocktail napkin, there’s an idea behind it. As our plans evolve and we start developing our strategy, we identify our niche target customer. Who’s going to buy our product or service? What are the benefits to them?
Stalking is a pretty strong word to use here but it’s not a bad idea to get on someone’s radar screen. All of us have stumbled upon someone who is making an impact online. Maybe they have a healthy number of quality followers. Perhaps their tweets are retweeted so much it makes you envious. Wouldn’t you just love to get on their radar screen?
Some of the most important website statistics that you can find in your Google Analytics reports can be found under “traffic sources”. When you look at your traffic sources overview, you see that Google reports statistics by “Direct Traffic, Referring Sites and “Search Engines”.
I don’t know if this branding strategy makes sense to anyone but me but when I first reserved my Twitter name, I puzzled over how I could tie it into my brand. After all, 15 characters isn’t much. If my domain name (keepupwiththeweb) had been 1 less character, I could have chosen that as my Twitter name. Of course that wasn’t the case. So I reserved KEEPUPWEB as my Twitter name and decided to make the best of it.
Being analytical by nature, I don’t usually do much of anything without having a goal, a strategy and a plan. Even a trip to the grocery store involves a list (if only a post-it note), a destination and almost always a strategy involving a carefully laid out plan to combine multiple errands mapped out in a path that involves keeping in mind traffic patterns. (My husband’s suspicions that I’m a little nuts might be confirmed if he had any idea what is actually involved in my thought process.) Having said that, when I wrote my last blog article, “5 Tips for Incorporating Twitter into Your Social Networking Strategy”, I wrongly assumed that lots of people start out tweeting with goals and a detailed plan. As I read some of the comments, I quickly learned that some of my blogging friends are frustrated with Twitter and it’s not working for them the way they had intended. So, I’d like to know more.
Social networking is all about connecting and building a community. To me, it’s really no different from socializing in “real life”. Sure, it may be a little more difficult because you can’t hear the person’s tone of voice or see the twinkle in their eye that lets you know they’re kidding but it still is a matter of getting to know each other, building trust and establishing meaningful and hopefully mutually beneficial relationships.