Everything we do is either a relationship builder or a relationship destroyer. This is true in our personal lives as well as our businesses. With the advent of the Internet, this is more evident than ever before. Years ago, if we made a mistake or a social faux pas, the repercussions that we had to deal with were probably on a small level compared to today. Today, bad news travels even faster than it did before. One unhappy customer can create a video and post it on YouTube and before you know it, you’re faced with a PR nightmare. In this global environment that we live in, it’s more important than ever to monitor and manage our online reputation.