Recently, on the “Bloggers Helping Bloggers” group on LinkedIn, a member started the discussion “Do You Reciprocate Comments? Why Not?” It turned out to be one of the most active discussions that we have had and it certainly elicited a lot of comments. I was impressed by how passionate some bloggers are about reciprocating every comment. From a strategic point of view, is there value to commenting on a blog simply because the blogger left a comment for you?
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