This is a guest post by Stuart McHenry.
Staying on top of SEO techniques and methods means you have to pay close attention to Google. The new Google Authorship markup is the new kid in town when it comes to on-site optimization. Google Authorship connects all of the articles you have published on the internet which gives you clout as an author but it does more than that.
Search Engine Results Page
Just by placing a Rel Author tag on every article you post online is putting you online as an author, which means your reputation as an author is put out there as well. Those that see the article in the search results will see more than just an article with your name in the byline. Surfers will see your photo, how many people are following you on Google + and even other articles you have written. This can be a real critical step in helping with your Google SEO efforts.
It connects to the person you are as a writer or author. What this means is that the more information you provide especially on the same subject you will gain trust. For those wanting to gain more traffic for specific keywords should write more articles regarding that theme in order to gain trust on the subject.
Everything You Need To Know About Google Authorship in 8 Minutes
Chris Countey, Director of SEO at WebiMax gave this talk at the SEOmoz Meetup at the Search Church on 5/10/12.
Click Through Rate Increase
If you have your authorship show up on the search results page, you will receive a higher click through rate. The reason is that surfers like to know who wrote the articles they are reading and with Google Authorship, they will even be able to put a face with the name. Since they can also see how many people are following they may want to learn more about your followers and the reasons they are interested in what you have to say.
Within the search results, surfers will be able to easily click on the more, which will take them to a page with snippets of all of your published articles that you have included the Rel Authorship tag. Now, these surfers will be able to read more of the articles you have written on the subjects of interest along with the websites that are publishing your works. If this person likes your topics, your ideas, or just the way in which you write, they can ask you to add them to your circle or just follow you on other network outlets such as Facebook, Twitter, and LinkedIn.
If you have Google Authorship, surfers can click on the author byline on the search engine results page and be taken directly to your Google+ profile page. From here, they will easily be able to add you to their circles so they stay up to date with all the content you publish.
The more people that add you to their circles, follow you on media networks, and click on your content, give you more clout or authority as an author. The more visitors you have the more click through rate you will be able to enjoy.
Building quality relationships can be vital to gaining links and exposure with SEO. Google has the dream of identifying high quality sources of original content; Google Authorship may just be one of the best ways to do just that along with giving authors the ability to become trusted experts in their field of topics. Author ranking will increase the importance of the new method of finding high quality content as more and more people begin to use the technology. For content writers, high quality author pages that offer proper keyword placement and valuable content will receive better exposure while all new content on the same topic will help influence the authority and expertise of the author on the subject matter.